My Personal Branding Part II: Leftium
"The Element of Creativity!" Inspired by Adobe's CS3 icons , I designed my logo to resemble a cell from the periodic table of elements. The Leftium logo features an over-sized "Le" that pops out and forms a leftward arrow. lef·ti·um n. Symbol Le The element of creativity! John-Kim Murphy's online identity/username. Yes, in a moment of sheer brilliance I combined the word "left" with "-ium", a suffix commonly used to form the names of chemical elements (think " Titanium ", " Einsteinium ", or " Adamantium ".) The result is a personal online ID that I am very proud of because "Leftium" is: Short—only seven letters long. Yet the domain leftium.com was still available (obviously!) Relatively easy to convey over the phone. Most people know how to spell "left" and can guess the rest from the sound. Much easier to explain than "wonsungi", anyways! Unique. Before I star...