Tuesday, June 14, 2011

My Personal Branding Part I: Wonsungi

A few of the monkeys I started drawing and collecting to go with my username.
I initiated my quest for a personal online ID over sixteen years ago. While teaching myself computer programming, I discovered the demoscene. Mesmerizing pieces of audio-visual digital art, demos were often signed by their authors with "handles", or pseudonyms. As an aspiring programmer, I desired a cool handle like "Abyss" or "Psi".

My real name, "John", was too common. In fact, once there were four John’s in my grade school class of twenty-four students. Even "John Murphy" was fairly common. There were at least six other students named John Murphy enrolled at my university. Later, while employed at both Lockheed Martin and Microsoft, I got numerous e-mails and some phone calls that were intended for some other John Murphy. Also at airport security I was inevitably always delayed due to some naughty John Murphy from Ireland.